Customer Stories

Virtual Experience Center

In a rapidly evolving pharmaceutical landscape, one of the world’s top three pharmaceutical companies sought to revolutionize how they showcased their latest innovations in sample preparation, data analysis, and reporting. Traditional product demonstrations and customer interactions were limited by geographical constraints, scheduling conflicts, and the need for physical samples. To bridge this gap, they envisioned a cutting-edge, 24/7 accessible Virtual Experience Centre.

R

GLOBAL

Customers across multiple continents

R

DATA INSIGHTS

Detailed data capture

R

INTERACTIVE

360 Immersive

R

HIGH ENGAGEMENT

53% longer session times

A Bespoke 360 Immersive Virtual Experience Centre

Partnering with Procreation, the company introduced an interactive, fully branded, and custom-designed 360 immersive virtual event platform. This state-of-the-art ‘Innovation Centre’ enabled customers, partners, and prospects to explore solutions anytime, anywhere. The virtual experience was built with several key components to maximize engagement and information sharing.

Key Features & Benefits

1. Bespoke 360 Environment for an Engaging Customer Journey
• Custom-designed and branded immersive virtual space with four dedicated speciality zones.
• 24/7 accessibility for users across the globe, eliminating travel and time zone barriers.
• High-quality videos and interactive product showcases within system rooms to provide in-depth technical insights.
2. Dynamic Virtual Tour & Events
• Guided virtual tours led by trained facilitators to personalize the customer experience.
• Scheduled events throughout the year featuring live Q&A, product demonstrations, and keynote sessions.
• Real-time audience interaction, including polling and live questions.
• ‘Hangout-style’ meetings with video presentations and discussion rooms to foster deeper engagement.
3. Seamless Technical Event Management & Support
• A dedicated live show producer and technical team ensured smooth event execution.
• Responsive interface optimized for mobile, tablet, and desktop users, providing accessibility on any device.
• Facilitator onboarding and training ensured seamless customer interactions.
4. Comprehensive Data Capture & Analytics
• Advanced metrics reporting provided post-tour evaluations, helping refine future experiences.
• Integrated feedback forms and audience polling enabled continuous improvement.
• Detailed customer journey tracking helped the sales team identify engagement points and potential leads.

Impact & Results

Since launching the Virtual Experience Centre, the pharmaceutical company has seen a significant transformation in customer engagement:
• Increased Global Reach: Customers across multiple continents could explore solutions without logistical barriers.
• Higher Engagement Rates: Interactive features led to longer session times and higher retention.
• Enhanced Sales & Customer Insights: The extensive data capture enabled the sales team to follow up with personalized recommendations.
• Improved Training & Facilitation: The platform empowered facilitators with the tools to deliver immersive and informative sessions.

Summary

By integrating an immersive 360 virtual experience centre, the pharmaceutical company successfully redefined how they showcase their latest innovations. With real-time customer interactions, personalized virtual tours, and extensive digital resources, they created an engaging and insightful experience for their customers. This forward-thinking approach not only positioned them as industry leaders in innovation but also strengthened relationships with existing and prospective customers across the globe.