Delivering a Secure, Interactive, and Seamless Hybrid Event Experience
A leading life sciences company required a bespoke, secure event app to support their annual educational programme focused on haemoglobinopathies. Bringing together 50 top healthcare professionals (HCPs) from around the world, the event aimed to facilitate discussions on cutting-edge cell and gene therapy approaches, transplant processes, and patient care innovations.
HYBRID
In person and remote attendees
DATA INSIGHTS
Detailed data capture
INTERACTIVE
12+ Features enabled
HIGH ENGAGEMENT
90% Uptake of Event App
Creating a Secure, Interactive, and Hybrid Event Experience
The challenge was to deliver a seamless, engaging experience for both in-person and remote attendees. Organizers wanted an event app that could:
• Facilitate interaction and engagement in real time
• Provide secure access to educational content
• Enable participation for remote attendees across different time zones
• Capture valuable data and insights to drive future advancements
A Fully Integrated Hybrid Event Platform by Procreation
For the second consecutive year, Procreation provided an innovative event app, designed to enhance attendee engagement, ensure seamless communication, and enable remote participation.
Key Features of the Procreation Event App
📱 Q&A Functionality – Attendees could submit questions live, whether onsite or remote.
💬 Wordclouds – Capturing real-time audience input, allowing both in-person and remote participants to contribute.
📊 Live Polling – Enabling instant feedback from all attendees, regardless of location.
📝 Note-Taking – Attendees could save key insights directly in the app.
📚 Resource Library – Featuring essential educational materials, including the Haemoglobinopathy Patient Journey PDF.
📅 Personalized Event Agendas – Custom schedules tailored to each attendee’s preferences.
🧑⚕️ Speaker & Attendee Biographies – Allowing all participants to connect and network.
📢 Surveys & Post-Event Feedback – Capturing input from both in-person and remote attendees.
📺 Live Results Relay – Instantly displaying poll and wordcloud results on AV screens at the venue and within the app.
Remote Participation & Live Streaming
To ensure global accessibility, Procreation enabled remote attendees to fully participate in the event via the app.
🌍 Live Streaming – Remote attendees could watch all sessions in real-time through the app, ensuring no one missed crucial discussions.
🎤 Interactive Participation – Virtual attendees could submit questions, respond to polls, and contribute to wordclouds alongside onsite participants.
🗂 On-Demand Content – Recordings were available post-event, allowing global attendees in different time zones to catch up at their convenience.
Onsite Support: iPads & Technical Assistance
To enhance the in-person experience, Procreation also provided:
📱 Pre-Loaded iPads – Distributed onsite, ensuring every attendee had seamless access to the app and event resources.
🛠 Onsite Location Technicians – Dedicated support staff were available throughout the event to assist with:
• Troubleshooting app and connectivity issues
• Ensuring smooth integration with AV systems
• Guiding attendees on app features and remote engagement
A Fully Immersive, Inclusive Event Experience
With Procreation’s hybrid-ready event technology and expert support, the event delivered record-breaking engagement and seamless execution:
📈 90% uptake of the event app, an increase from the previous year.
🌍 Global participation, with remote attendees fully engaged alongside those onsite.
📊 Higher interaction levels, as both in-person and virtual participants contributed to discussions, polls, and surveys.
📌 Flawless technical execution, with onsite support ensuring a smooth experience for attendees.
🔍 Valuable data collection, providing organizers with insights to drive future haemoglobinopathy research and treatment strategies.
By bridging the gap between onsite and remote attendees, Procreation transformed the event into a truly hybrid, globally accessible experience—ensuring that every voice was heard, every insight was captured, and every participant, regardless of location, was fully engaged.
“Being able to interact with every presentation through the app brings everyone closer together, and I think ultimately means more shared knowledge and better outcomes for everyone, I especially like the app note taking and that you can access everything long after the event has finished”
HCP attendee